Looking beyond the Rural Policy Forum, those of us apart of Arizona Rural Development Council (AZRDC) want to continue the conversation on issues commonly faced within rural development. Spurring from this idea came the initiation of a webinar series specifically addressing these outcomes. “Generating Solutions for Rural Development” is a webinar series that will address a number of topics pertaining to development issues, specifically in the context of rural communities. Topics will rotate on a monthly basis with new speakers, examples, and ideas coming from all corners of the state.
In the first webinar of the series last month, we covered workforce training and development, focusing on issues such as where to find resources for help, how your local government plays a role in assistance, generational differences in training and development, and actual examples of implemented success will be discussed by our speakers.
Our topic this month (held on Wednesday, September 28, at 10:00 AM) will be on how to leverage your business during the holiday season. The initial webinar will draw from content of a previously recorded session done by President and Co-Founder of Ideas Collide and a live session with Local First Arizona’s Community Development Coordinator, Kendall Crever. This webinar will address the intense battle for consumers’ attention during the fast approaching holiday season. With consumers’ short attention spans leaving you less than 8 seconds to make an impression, you must stand out during the busiest shopping season of the year or be left behind like last year’s toys.
In this upcoming webinar, you’ll learn actionable tips and insights to help you make marketing magic during the crowded and fierce holiday shopping landscape.
Attendees will learn:
- How to tell an engaging story about “buying local” during the holidays
- Tips to encourage customers to purchase in-store vs. online
- Why the holiday season can also be a golden opportunity for service providers, not just retailers
- The pros & cons of holiday marketing in various channels from print to radio to direct mail
Generating Solutions for Rural Development: How to Leverage Your Business for the Holiday Season
Wednesday, September 28, at 10:00 AM
REGISTER NOW TO SAVE YOUR SEAT!
About our presenters:
Matthew Clyde (@matthewclyde) began his creative career at the age of 19 when he received the Sundance Institute’s Young Writer’s Award. The experience launched his creative career, which has taken him on creative assignments from New York to Costa Rica, Europe to Hawaii. Over his diverse career, Matthew has worked in Fortune 500 organizations, small start-ups and prestigious New York ad agencies. In 2005, Matt launched Ideas Collide, Inc., a digital marketing firm that serves clients worldwide including brands such as Paul Mitchell, Intel, Vitamin Water and Best Western Hotels & Resorts. In 2013, the Phoenix Business Journal named Matthew to the “40 Under 40? list of influential business leaders in Phoenix and HSMAI recognized him on its list of “Top 25 Minds in Sales & Marketing.”
Matthew serves on the Marketing Advisory Board for HSMAI and is the past-chair of Phoenix’s Valley Young Professionals group. In addition, he donates time and services to Little Kids Rock, Phoenix Children’s Hospital and other non-profits. His passion for life can best be seen through the adventures he experiences with his wife and three children.
Kendall Crever is the Community Outreach Coordinator with Local First Arizona. Kendall is a proud Public Ally AmeriCorp Alumna and ASU Graduate, with a passion for economic equity and social justice. She serves as a board member for both Public Allies Alumni Arizona and Support Our Schools AZ, a nonprofit focused on empowering Arizona parents to support sustainable funding and teacher retention for Arizona’s public schools.
